Discount carrier or budget airline? | GulfNews.com:
"When asked to address the five year old debate that revolved around flydubai’s business thrust — discount airline or budget carrier — CEO Ghaith Al Ghaith preferred to draw the spotlight on categorising it simply as “flydubai.”
“If you ask me what it stands for then we are proud of our low cost mentality in terms of running the airline but we are focused on efficiency. Low cost to us means the lowest possible operating cost to ensure that we are profitable and use those profits to manage our airline.”
According to Al Ghaith, “The concept of one market and one customer does not exist. Similarly, when it comes to the airline, we couldn’t be a product that carries the Dubai branding and deprive the customer of the best possible treatment. This must be at a standard which is compatible to Dubai and we have to ensure that we focus on this and package it to give the right service as befits the Dubai branding. Like Dubai, we too focus on pushing the boundaries.”"
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