Abu Dhabi's Mubadala Reviews Lucrative PR Roster:
"Government investment vehicle Mubadala is reviewing its lucrative PR roster to better support rapid global growth.
The review comes as the Abu Dhabi-owned company's overall portfolio of assets grows to $61bn, driven by international investment across a range of industries.
Mubadala wields one of the Middle East's largest public relations budgets, much of which is spent with Edelman. The independent PR firm is currently Mubadala's key corporate PR partner, and also handles PR duties for specific business units, alongside a roster that also includes APCO and Hill+Knowlton."
'via Blog this'
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