Qatar eyes fast track to soft power with Formula One stake | World news | The Guardian:
"Next month, well-heeled punters will flock to the Qatar Goodwood Festival for one of the highlights of the British horse racing calendar. Meanwhile in Paris, a once down-at-heel football club that became home to David Beckham and Zlatan Ibrahimovic is undergoing a metamorphosis into one of the top 10 sporting brands in the world.
In Doha, construction work is well under way on stadiums built to host an endlessly controversial World Cup in November 2022, including the showpiece Lusail Iconic stadium that nestles in a city built from scratch on the outskirts of the Qatari capital. Now, though, the tiny gulf state could be about to add another prime target to its global trolley dash: a major stake in Formula One.
A controlling stake in the sport, built over four decades by Bernie Ecclestone into a global money-spinning machine, has been the subject of rumoured interest over the years from a variety of suitors, including Rupert Murdoch."
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