Lufthansa Sees Growth Opportunities in Saudi Arabia, Muscat - Bloomberg Business:
"Deutsche Lufthansa AG sees Saudi Arabia, Muscat and post-sanction Iran as potential growth opportunities in the Middle East as it introduces new products and services across the region.
The German carrier will offer its new premium economy class on flights to Dubai and the Gulf region starting Oct. 25, and a restaurant-style service on its Gulf routes, Karsten Zang, regional director for the Gulf, Iran, Afghanistan and Pakistan, told reporters in Dubai. “Our new products will help us definitely to be more competitive here in the Gulf region.”
The company has invested 3 billion euros ($3.4 billion) in new offerings and lounges as part of a restructuring drive as it seeks a Skytrax five-star rating to help it compete with Gulf rivals including Emirates, Etihad Airways and Qatar Airways. It has also called for a level playing field, accusing its competitors of taking state subsidies."
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