Rebranded Rasmala to focus on regional assets | The National

Rebranded Rasmala to focus on regional assets | The National:

"Sometimes a rebranding tells you of little except a chief executive’s low boredom threshold; sometimes it tells you a lot about future strategy.

The renaming of EIIB Rasmala as Rasmala is an example of the latter, as Zak Hydari, the financial firm’s chief executive, is keen to point out.

“Remember in 1999 when Rasmala started, there was no Dubai International Financial Centre, no capital market, no regional asset management industry. So the bank has been interwoven into the Gulf financial structure ever since then and dealing with investors across the GCC,” he says."



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