Swiss Pencil Maker Counts on Nut Exporter for Iran Comeback - Bloomberg:
"Caran d’Ache SA, a century-old Swiss maker of writing instruments, supplied Iranian school children with pencils before the 1979 Islamic Revolution. Now, it’s betting on a partnership with a pistachio exporter to make a comeback in the country of 77 million. Used by artists including Pablo Picasso, the maker of colored pencils and pastels reopened for business in Iran last year.
“The potential there is absolutely fantastic, there are many young people getting an education and in need of school supplies,” Chairman Carole Hubscher said in an interview in Caran d’Ache’s headquarters in Thonex, a commune in the Canton of Geneva that borders the French town of Annemasse. “Our brand was known, as many parents had Caran d’Ache pencils as kids. It’s a huge country and one of the most important in the Middle East for us.”"
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