Focus on lower fees makes ETFs more attractive:
"Growing up in a small farming community outside Kansas City, Vince Morris saw his share of poverty on farms, in the suburbs and the inner city. Seeing families struggling first-hand, he helped when he could, and as he earned an economics degree from the University of Kansas, it gave him an appreciation of the importance keeping costs down. Mr Morris, who is president of financial services at Bukaty Companies, a brokerage, advises companies on their retirement plan design, investment policy, due diligence and monitoring. Among the FT 401 list of leading US retirement advisers, he has allocated the most client assets to exchange traded funds — cheap tradeable baskets of assets."
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