Kuwaiti investors weigh up their future bond to Aston Martin | Arab News:
Andy Palmer, the affable chief executive of Aston Martin, called the forthcoming initial pubic offering (IPO) of the famous British car company a “monumental moment” in its 105-year history.
Quite right. For a company that in many ways mirrors the past century of British engineering — heavy on style and invention, light on financial acumen — the prospect of a £5 billion ($6.5 billion) valuation and a possible place in the FTSE 100 index of London’s elite is a real triumph.
Aston has gone bust seven times in its history, but has always come back with a product to catch the fancy of a forty-something male petrolhead with an eye for style and glamor. Its best bit of marketing came when film makers put the dashing spy James Bond behind the wheel of an Aston Martin DB5.
No comments:
Post a Comment