$3.4bln opportunity? Gulf states should prioritise entertainment investments for better returns | ZAWYA MENA Edition:
Gulf Cooperation Council (GCC) states can generate an incremental revenue of $3.4 billion annually by aligning investments in the leisure and entertainment sector (L&E) with consumers’ needs. However, to make the most of it, investments need prioritised to match the specific needs of the sector’s consumers, The Ideation Centre said in its report.
The think tank for Strategy & noted that GCC governments have several opportunities to increase L&E demand and returns on investment, and grow sector economic contribution in the region.
The Centre surveyed 1,200 consumers in the six GCC countries to understand their preferences in L&E offerings available.
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