Dubai hotel sector 'needs rethink', luxury rates to hit new normal - Arabianbusiness:
The hotel sector in Dubai will need a complete repositioning to continue to be successful over the coming decade, according to the hospitality division at consultant Drees & Sommer.
Driven by the evolving economy, increased hotel supply and the consolidation of the average room rate witnessed in the Dubai market, hotel owners and operators will need to shift from a revenue-driven strategy to a cost-driven strategy, said Filippo Sona, managing director, Global Hospitality at Drees & Sommer.
He said the consolidation of average room rate in Dubai is here to stay, adding that $180-200 is going to be the new average five-star room rate.
Sona said he is calling for a repositioning across three main aspects of the hotel industry in Dubai - business models, physical assets and brands.
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