Mubadala invests in US enterprise software company Medallia
Mubadala Investment Company, Abu Dhabi’s strategic investment arm, has invested in US-based enterprise software company Medallia as part of its efforts to pivot towards the industries of the future.
The minority investment in the customer experience management specialist took place in collaboration with Thoma Bravo, which recently took Medallia private, Mubadala said on Wednesday. It did not disclose the value of investment.
Thoma Bravo took San Francisco-based Medallia private in October in an all-cash transaction valued at $6.4 billion.
Medallia captures experience data from customers and employees across several channels. The data is then analysed using the company’s proprietary artificial intelligence and machine learning technology to come up with predictive insights to drive business actions and outcomes.
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