Tuesday, 20 June 2023

Soft power: #SaudiArabia flexes muscles with launch of new Gulf airline Riyadh Air | Airline industry | The Guardian

Soft power: Saudi Arabia flexes muscles with launch of new Gulf airline Riyadh Air | Airline industry | The Guardian


As the deafening roar of an F35 fighter jet washes over the Paris air show, Tony Douglas allows himself a moment of nostalgia: he was formerly responsible for the UK government agency charged with buying the planes.

Now he is in charge of a different aviation proposition, leading the launch of a new commercial airline belonging to the Saudi Arabian state.

Riyadh Air, owned by the country’s Public Investment Fund, was first revealed in March alongside a provisional order for up to 72 Boeing 787 aeroplanes.

Now its full launch comes as the global aviation industry races to meet resurgent demand for air travel after the end of coronavirus pandemic lockdowns.

The carrier is this week showing its new purple livery – on a Boeing 787-9 Dreamliner – to the industry at the Paris air show, after making its debut last week in the Saudi capital, with which it shares its name.

It forms part of Saudi Arabia’s efforts to diversify its economy away from oil production under Mohammed bin Salman, the crown prince who has taken a central role in ruling the country – including allegedly approving the murder of regime critic Jamal Khashoggi, according to US intelligence agencies.

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