Stepping up efforts to attract foreign investment to its shores, Sharjah is reaching out to the global market to spur growth at home, though the emirate is facing stiff competition in an increasingly tight global market.
Spearheading this drive is the Sharjah Investment and Development Authority (Shurooq), a state agency established in 2009 and tasked with promoting investment and development and putting in place both infrastructure and regulations to facilitate economic growth. One key tool in achieving these goals and increasing the flow of foreign direct investment (FDI) is international road shows to showcase Sharjah’s investment appeal.
Shurooq’s most recent marketing efforts were directed at Malaysia, which is considered a good fit for Sharjah as it has enjoyed sustained economic expansion in line with that of the emirate, and is also seen as Asia’s sharia-compliant finance hub, which could boost bilateral banking and capital links.
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