Noor Bank abandons its Islamic title as negative for future marketing strategy « ArabianMoney

Noor Bank abandons its Islamic title as negative for future marketing strategy « ArabianMoney:

"Noor Islamic Bank is abandoning its Islamic appellation and becoming plain Noor Bank after a two-year marketing study concluded that it would be more attractive to potential customers in the UAE without it.

This seems a strange move given that Dubai Government has just embarked on an expensive marketing campaign to brand Dubai as the centre of the global Islamic economy. But Noor Bank, as it is called from today, does have some logic on its side."

'via Blog this'