How Tehran is ramping up a trade offensive | The National:
"Since 1979, Iran has positioned itself in strategic competition with its neighbours, primarily Saudi Arabia. One of Iran’s major tactics has been to seek to gain popularity and exert influence through soft power.
Before the Syrian uprising, Iranian leaders, in contrast to the American political establishment, implemented strategies to expand their influence in the Middle East and establish relationships through soft power.
Culturally, Iran enjoys shared societal norms and national festivals with some of the population in Iraq, Afghanistan, Pakistan, Turkey, Lebanon, Yemen and Syria. Religiously, the Shiite communities across the region have affinities with Iran."
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